Create promo videos that engage and convert.
Video promos shouldn’t slow you down. With Captions' AI video generator and editor, you can easily make new promos or adapt existing clips for new needs. Record pitches, update clips or make fully edited videos in minutes.
Features you'll love:
Move faster than ever
Record, add auto-captions and edit in one simple workflow—and in less time than it'd take to write a standard creative brief.
Customize the details
Add your logo, adjust caption colors or insert product images. Captions can even generate custom B-roll that matches your tone and brand energy.
Multi-platform in one export
Resize your promo video fast, without having to re-edit the file. Captions exports directly for Instagram Reels, TikTok, and more.
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A great promo can move mountains for your business. Meet the moment and make more impact with videos made in Captions.
How to make a promo video in Captions
Create a new project
Import video clips and any photos you want to include.
Choose your audio
If you're using talking head footage, you can enhance the quality in Captions. You can also record audio with your own voice or generate an AI voiceover track.
Finish and export
Add details like captions or transitions with simple one-tap tools. When you're done, you can share directly to top platforms.
Best practices for promo videos
Lead with benefits
Start with what the viewer gains, not who you are. A hook like "Cut your video editing time by 80%" opens better than "Introducing Our New Product."
Produce multiple versions
One promo concept needs at least two executions. Cold audiences need context and a hook. Retargeting audiences need objection handling.
Add captions to every promo
Promotional videos are often seen in feeds where audio is off by default. If your offer isn't readable without sound, you're losing a significant audience. Captions close the gap.
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Explore popular editing styles:
Frequently asked questions
What makes a good promo video?
Four elements help the most: A clear hook, a compelling offer, social proof, and a strong CTA. You want people to feel like they're missing out if they don't pay attention or act fast.
Do I need a production company to make professional promo videos?
No, you just need a good editing platform. Captions is great for both solo creators and teams because it's designed to make editing easy for you. It can handle end-to-end video creation, styling, captions and more. Even if you've never edited before, you can make great videos in Captions.
How do I add my brand to a promo video in Captions?
Add your logo, custom fonts, and brand colors in the Captions' video editor. You can also choose to insert branded images as overlay or add your own existing footage or B-roll.
Can I use Captions to make promo videos for paid ads?
Yes. It's especially helpful when you need a lot of creative assets for performance marketing or want to run a lot of variations at once. You can export videos in the correct aspect ratio and resolution for ad platforms like Meta, LinkedIn and TikTok.
What makes a promo video convert well?
Conversion comes from clarity and a single focused ask. Lead with the benefit the viewer gains rather than your brand name, since people care what's in it for them before they care who you are. Make exactly one point—resist listing every feature—and build in real urgency through a specific date, limited quantity, or deadline rather than just saying "act fast." Show proof if you have it (a result, a testimonial, a demo), and close with a low-friction, specific CTA like "Get your free trial."
What is the easiest way to make a promo video online for free?
The easiest free path is a template-based editor (many web and mobile tools offer free tiers) where you drop in your clips or images, pick a layout, and add text.
If you want more specific creative or custom footage, try an AI-powered video editor like Captions. Captions' AI video features tailor edits to specific footage so every video feels like the right style and tone for your needs.
Can Captions handle promo videos for different audiences or regions?
Yes. You can dub your video or translate the captions into 100+ languages to create versions of the same promo for different audiences or regions while keeping a consistent format.
Can Captions create different styles of promo videos?
Yes. Captions offers a library of different editing styles you can apply to your video depending on the look and feel you’re going for. This allows you to create promo videos in different styles and formats to match campaign goals, channels, and audiences.