Education

How Elise Micheals Uses Captions to Capture Attention & Engagement

Elise Micheals, a social media creator and men’s coach, shares her experience using Captions — from reducing upload times to supercharging user engagement.

by
Dwight Churchill
by
August 22, 2022
-
7
Min Read
Share

https://www.getcaptions.app/blog-post/how-elise-micheals-uses-captions-to-capture-attention-engagement

Elise Micheals is a social media creator and an executive mentor and men’s coach, helping clients heal subconscious trauma to improve their relationships, business, and broader lives. 

We sat down with Elise to dive into her experience with Captions — from cutting down on upload times to supercharging user engagement. We cover: 

  1. Why skipping captioning altogether prevents inclusive content
  2. How TikTok engagement can translate to more client sales
  3. The value of your videos’ aesthetics for your branding
“I love this app because it picks up dialogue so well, I hardly have to fix any of it. Depending on the video, editing with Captions is a five-minute process.” 

How Captioning Captures User Interest & Attention

Elise has been publishing content across LinkedIn, TikTok, and Instagram for about two and a half years now. Early on, she wouldn’t caption her videos at all — but not for lack of caring. 

It simply took too much time to transcribe all of her speech and edit it to line up with the footage, especially considering how she tries to film, edit, and schedule multiple videos at once. 

A number of viewers complained: If they were hearing-impaired or just couldn’t turn their volume up in public, they couldn’t access anything she was saying. 

“Users would tell me they’d save the video to watch later,” Elise explains, “but I’m doubtful they would remember or be willing to come back to it. I accidentally neglected that audience.” 

She could tell she was losing interest and engagement. 

Her content overall was making less of an impact because her fundamental ability to reach and include as many people as possible was being stunted. Eventually, she discovered and tried out some other automated captioning apps (i.e. MixCaptions) as a potential fix, but results were lackluster. 

Much like with TikTok’s automatic captioning feature, she’d often have to go in afterward to fix the inaccurate text by hand anyways. 

“I would skip captioning my videos altogether because it takes so much time when you don’t have a robot to type the words for you. I just couldn’t do it.” 

Onboarding with Captions: Streamlined Editing & Drafting

Elise’s video creation workflow usually involves batch filming a bunch of shorter videos, doing basic editing with InShot, and then uploading those semi-final cuts to Captions. 

She highlights how “super fast” the process has become, since Captions both quickly and accurately transcribes every bit of speech in her footage. 

Compared to previous apps, she rarely has to dive back in to tweak the results for accuracy. 

Even more, Captions cuts down on other aspects of the editing process, since it automatically: 

  • Takes your file and trims out any awkward silences, pauses or ums in your speech, and other dead footage. No more dicing and splicing on your part! 
  • Transcribes and displays your captions so the dialogue appears and disappears in line with whatever you’re saying. No more scrubbing around and tracking timestamps! 

All in all, Captions has cut down Elise’s captioning process to about five minutes per video. That difference is crucial to ensure she can prep batches of content (usually five videos from each filming session) with less time and effort and have them ready to post on a daily basis. 

Beyond that step, Captions also allows her to save her captioned videos as drafts or upload them as native files across every platform at once.

Download our app now

Exclusively from the App Store.

Captions Benefit #1: Increased Follower Engagement

Since switching to Captions, Elise has seen significant growth in engagement on her videos. 

As a business owner who regularly posts content about her area of work, that engagement is crucial for top-line growth and funneling viewers (AKA potential clients) toward her work. 

She explains: If people don’t find your content engaging or easy to digest, they won’t follow you.

If they do, they can actually absorb and process the content and come to know and trust you. 

“You’re actually making an impact on them. That’s the importance of having captions and subtitles for easy viewing.” Of course, more people following and loving your content become more people who are willing to follow you down the sales funnel — to actually becoming clients or buyers. 

Let’s say you run an online store. You’ll want to make the site browsing experience as easy as possible for people who might want to purchase. 

The exact same goes for content: Make your videos as easy to watch as possible for people who want to be entertained or learn something new. 

“My engagement has absolutely increased since I’ve started captioning my videos — and even more so since I switched to Captions.” 

Captions Benefit #2: Improved Aesthetics & Branding

At this point, Elise is a long-time user of Captions — and her favorite update so far has been the wider and wider range of customization options for text styles, colors, typefaces, and more. 

She loves the way the Captions team is dedicated to continuously improving the app, but, even more, she loves that she can actually edit videos to her true style. 

After all, common options (like TikTok’s automatic captioning) either have: 

  • Far fewer font and color options than Captions
  • Zero customizability options, which is why almost every TikTok displays the same gray-and-white, small-text captions

A visually appealing video (from your lighting setup and camera quality to the placement of your captions) is all the more likely to attract and impress viewers. 

The aesthetics also matter because, in Elise’s words, they become part of the brand and look of your content. They’re what people remember you by and expect from you in future content. 

Having as many vibrant customizability options as possible becomes essential if you want to make your content identity true to your unique style. 

“The aesthetics of your captions are part of your brand, your look. They’re part of how people remember you and stay engaged with your videos.”
by
Dwight Churchill
by
Education

Stay in the loop

Subscribe to our newsletter and get all the news from Captions.
No spam, we promise.

Download our app now

Exclusively from the App Store.

More Blog Posts

Captions App Logo
Technology

OpenAI’s Whisper Model Crushes Google in AI Head-to-Head

Learn how Captions used Statsig to test the performance of OpenAI's new Whisper model against Google's Speech-to-Text.

November 9, 2022
-
6
Min Read
Technology

How JT Barnett Built a Content Engine to Grow His TikTok to 290k+ Followers

JT Barnett is an active content creator and TikTok advisor to rapidly growing brands. In this session, he shares his tactical advice for creators looking to grow their following.

October 6, 2022
-
5
Min Read
Education

The Most Common Pitfalls for Emerging Creators

Giselle Ugarte is a content creator, coach, and founder. In our session, we unpack the most common pitfalls for content creators - and how to avoid them.

October 6, 2022
-
5
Min Read
Giselle Case Study
Technology

How Giselle Ugarte Grew Her TikTok to 175K+ By Doubling Down on Engagement

Giselle Ugarte is a prolific creator, coach, and founder. In our deep dive, she shares why captions are essential if you want to make accessible - and engaging - content.

October 6, 2022
-
7
Min Read
Education

How Zach Mitchem Scaled His Audience to 33k+ Followers Using Captions

Zach Mitchem is a Tiktoker and YouTuber helping creators grow their followings. Below, Zach shares how Captions differentiates his videos from the masses.

August 31, 2022
-
5
Min Read
Education

YouTube 101: Tactics for Growing a Viral Video Channel From Zero to One

Zach Mitchem is a Tiktoker and YouTuber helping creators grow their followings. Below, Zach unpacks how to leverage the algorithm to grow a viral YouTube channel.

August 31, 2022
-
6
Min Read
Education

Captions Growth Playbook: How to Turn Your Followers Into Customers

Elise Micheals, a social media creator and men’s coach, unpacks her strategy behind revenue-generating video content on TikTok, Instagram, and LinkedIn.

August 22, 2022
-
5
Min Read
Education

Sydney on Socials: Why Editing on Captions Turbocharges Engagement

Our team sat down with Sydney McDonald, a TikTok creator and coach, to unpack how Captions saves her endless time and money during the content editing process.

August 18, 2022
-
5
Min Read
Education

How to Easily Quantify Which Content Drives Follower Growth on TikTok

Sydney McDonald, a viral TikTok creator and social media coach, uncovers her tactics behind optimizing captioned content for the TikTok algorithm.

August 18, 2022
-
6
Min Read
Education

How to Drive Revenue and Real-Time Profits From Your TikTok Audience

We sat down with Cory Connors, a sustainable packaging consultant who’s built a vibrant TikTok community, on how creators can build profits from their following.

August 16, 2022
-
4
Min Read
Technology

The Coreygated Playbook: Why Captioning Boosts Engagement Metrics

Cory Connors, a rapidly growing TikTok creator in the packaging space, shares how he uses Captions to save time, accelerate editing, and boost engagement.

August 15, 2022
-
4
Min Read
Education

How to Add Captions to Instagram Reels

Learn how to automatically add captions to your Instagram Reels with Captions app.

August 6, 2022
-
2
Min Read
YouTube Shorts with Captions App
Education

How to Add Captions to YouTube Shorts

Learn how to add captions and subtitles to your YouTube shorts videos with the Captions App. Get accurate, closed captions in any language.

August 5, 2022
-
2
Min Read
Education

How Jules Montgomery scaled her following to 290k+ using Captions

Jules Montgomery, a TikTok creator and the two-time Founder and CEO, teaches how Captions helps creators significantly cut down on editing time and get back to doing what they actually love.

August 4, 2022
-
4
Min Read
Education

Audience Building 101: How to Find Your First 1,000 Followers on TikTok

We sat down with Jules Montgomery, a TikTok creator and the two-time Founder and CEO, to explore the creator economy and going from 100 to 100,000 followers.

August 3, 2022
-
8
Min Read
Captions Logo
Education

How to Add Captions to Your TikTok Videos & Increase Your Audience Reach

Learn how you can use captions on TikTok. With the right caption, a simple video turns into a rich and engaging content that not only entertains but also educates your audience. It's important to add context while keeping it playful.

July 18, 2022
-
2
Min Read