15 Best LinkedIn Hashtags To Use in 2025

LinkedIn hashtags help the platform understand your content and get it in front of the right audience. By using tags strategically, you can organize posts, amplify your brand, and connect with industry professionals who share your interests. 

The best hashtags will increase your visibility and make it easier to grow your presence on the platform. Learn how LinkedIn uses hashtags and which are the best ones to include in your posts. 

What Are LinkedIn Hashtags?

Hashtags work on LinkedIn as labels to categorize and index content. To create them, you add the # symbol before a word or phrase with no spaces, and using them makes your content easier to discover. Unlike hashtags on TikTok or Instagram, which often focus on pop culture trends, LinkedIn hashtags are centered around industry news, career advice, and business insights. 

You can add hashtags to your posts, articles, and profile. When a user searches or clicks on a hashtag, they’ll be presented with content using that term. Over time, incorporating relevant hashtags consistently can strengthen your brand and widen your reach.

To maximize the impact of your hashtags, it’s essential to understand how to use them effectively. Here’s where and how to apply them to all of your LinkedIn content. 

Add Hashtags to Your LinkedIn Business Page

LinkedIn allows you to add up to three hashtags on a business page. Choosing tags that align with your business ensures your company appears in relevant search results. To add hashtags to a company page:

1. Navigate to your page.
2. Click the “Edit Page“ icon.
3. Select “Hashtags” under the Community tab.
4. Add up to three tags with the “Add a hashtag” command.

Add Hashtags to Your LinkedIn Personal Profile

Adding hashtags to your profile page improves discoverability, making it easier for recruiters and professionals in your industry to find you. For example, if you’re a content creator, including keywords like #creator or #videomarketing displays your areas of expertise. To add hashtags to your profile: 

1. Log in to your profile.
2. Click on the “Edit” icon in the upper corner of the About section.
3. Include hashtags about your skills, expertise, or industry at the end of the About section.

Add Hashtags to Your LinkedIn Posts

Posts are where hashtags have the greatest power on LinkedIn. Whether you’re sharing a job opportunity, project update, or thought leadership article, including hashtags helps your content rank in search results. You can sprinkle hashtags throughout your post or place them all at the end. Whichever option you choose, avoid including too many, as they can make the post cluttered and harder to read — three to five typically suffices. 

Add Hashtags to Your LinkedIn Articles

LinkedIn articles are ideal for sharing long-form marketing and storytelling content. Adding hashtags to articles extends their reach and improves discoverability. Because articles are longer than typical posts, it may be more effective to distribute hashtags throughout the content. This approach maximizes how often your content surfaces in feeds and reaches a broader audience across different interest areas. 

How To Find New Hashtags on LinkedIn

Hashtag trends evolve, so staying visible means keeping your tags fresh and relevant. Instead of relying on the same generic hashtags every time, it’s important to research and experiment with newer or popular tags. This helps your content gain more traction and perform better in search results. Here are some simple ways to discover new LinkedIn hashtags. 

Use the LinkedIn Search Bar

Begin your hashtag research by typing a keyword in the LinkedIn search bar. Once you switch to the “Posts” tag, you’ll see frequently used hashtags relevant to your industry. Click on a hashtag to check its total followers — the more followers, the greater its reach. Consider including broad hashtags to maximize impact. 

Monitor Influencers and Industry Leaders

If you need inspiration, look at thought leaders in your industry and see what hashtags they use. Influencers often begin or drive trends, so their content can indicate what will perform well on the platform. Visit influencers’ profiles and scan their recent posts, keeping an eye out for keyword themes or patterns. Compile a list of the most-used tags and test them in your content. For example, check out keywords used by influencers in popular brand promotions to boost impressions on your affiliate marketing content. 

Analyze High-Performance Content in Your Network

Posts with a high number of impressions on LinkedIn often involve effective hashtags. Review popular posts in your industry to see which hashtags commonly appear. Prioritize those you see cropping up in multiple high-performing posts, as this can indicate a higher volume of users searching for these keywords. 

If you need inspiration, Captions’ AI Hashtag Generator can suggest relevant hashtags for your target audience. 

3 Tips To Optimize Your Hashtag Usage on LinkedIn

Hashtags can only truly improve your engagement if you use them strategically. Follow these three tips to get the most out of every tag you use. 

1. Use Hashtags Directly Related to Your Content

Avoid using random or generic hashtags to fill space. LinkedIn can identify posts overloaded with too many irrelevant hashtags and may flag them as spam. Limiting yourself to only relevant tags prevents you from getting penalized while ensuring your content is shown to the right people. Imagine you want to publish a post about AI in social media — don’t use #Leadership just because it’s trending if it’s not related to your content. Instead, you should stick to relevant tags like #GenerativeAI or #AIMarketing.

2. Mix Broad and Niche Hashtags Strategically

Broad hashtags are popular, high-traffic keywords used in millions of posts. Including these can expose you to a larger audience, but it also means your content will be competing with a far greater number of posts. While less popular than broad tags, niche tags allow you to target specialized communities.

To further your reach and engagement, aim to include both broad and niche tags in your content. A good mix might be one to two broad hashtags and two to three niche hashtags.

3. Keep an Eye on Your Competitor’s Hashtags

Market research provides key insights into industry trends and opportunities. Monitoring your competitors’ hashtags can uncover gaps in your content marketing strategy. Pay attention to keyword distribution and the balance of broad versus niche hashtags. While you don’t need to copy a competitor’s hashtags word for word, you should know what’s working in your industry so you have a foundation to build on.

Top 15 Viral LinkedIn Hashtags in 2025

1. #Innovation — Ideal for highlighting new ideas, people, and companies.
2. #DigitalMarketing — For posts about online advertising, SEO, and other digital marketing strategies. 
3. #Technology — Great for promoting products, networking with IT pros and engineers, and identifying tech companies.
4. #Creativity — Perfect for designers and artists posting their work. 
5. #SocialMedia — Useful for everything from platform guides to engagement hacks. 
6. #Education — Best for teachers, curriculum designers, and education professionals.
7. #Careers — Suitable for job listings or posts about resume best practices, interview tips, and career advice.
8. #Future — Covers topics about cutting-edge industry developments like AI in marketing. 
9. #B2B — Designed for business-to-business strategies and software-as-a-service companies. 
10. #Strategy — Flexible tag for posts across a range of industries. 
11. #SocialNetworking — Excellent for posts about building community or developing connections online. 
12. #Travel — Popular among both travel enthusiasts and professionals. 
13. #Crowdfunding — Valuable for entrepreneurs seeking investment or launching new projects. 
14. #PersonalDevelopment — Great for content focused on productivity, self-improvement, and building healthy habits. 
15. #Branding — Versatile tag used by marketers, entrepreneurs, and consultants in posts about marketing and business strategy. 

Take Your LinkedIn Content to the Next Level With Captions

Optimized LinkedIn hashtags help extend visibility, but it’s your content that ultimately drives engagement. With the right tools, creating standout posts becomes faster and easier. Captions’ AI features help you craft compelling, professional content that builds credibility and strengthens your connection with your network. 

Rely on Social Studio to manage your social media strategy and generate quality high-quality videos, then use the AI Hashtag Generator to come up with relevant hashtags that help you reach your target audience. 

Spend less time on keyword research and more time creating with Captions.