What’s AI-Generated Content? Tips for Creators

Many content creators have started using artificial intelligence (AI) to brainstorm creative ideas and save time on monotonous tasks. This tool can create everything from AI-generated articles to promotional videos for your business, making AI a valuable addition to your social media strategy. 

Check out this guide to learn what AI-generated content is and how to use it in your creative process.

What’s Artificial Intelligence-Generated Content?

AI-generated content refers to text, video, or images created by artificial intelligence platforms like Midjourney and OpenAI’s Whisper model. These tools “learn” from articles and videos on the internet and use this input to respond to peoples’ prompts.

AI can assist with a wide variety of tasks, including:

• Drafting emails, marketing materials, and resumes
• Summarizing data and conversations
• Creating music, videos, and art
• Translating languages 
• Generating ideas and advice
• Writing and editing code

Strengths and Limitations of AI Content Generation

Below are the primary pros and cons of using AI to generate content.

AI-Generated Content Pros

Time and Cost Efficiency

AI can make content more quickly than people, creating something in seconds that might take a person hours or days to do. This saves valuable time you can spend on other projects, leading to greater cost efficiency.

Suppose you need to film a promotional video for your business but lack editing experience. Rather than spending time and money on expensive editing software, you can use generative AI to make the video for you. With an AI Video Generator, you can add subtitles, transitions, and animated logos to your video in just a few clicks — no experience required. 

Multilingual Content Generation

Machines use natural language processing to understand and interpret multiple languages. With this tech, you can translate your content into different languages and connect with viewers worldwide.

While you could hire professional voice actors or translate the videos yourself, this would take a huge investment of time and money. In contrast, you could use an AI Dubber to automatically translate videos in seconds. AI scans audio clips and then uses synthetic voices to match translated audio to the speaker’s mouth movements on screen.

Source of Ideas and Inspiration

One of generative AI’s most understated benefits is its ability to provide ideas, advice, and inspiration. Anytime you need help brainstorming, AI generators can create outlines or lists to get you started.

Imagine you have an idea for a how-to video, but you don’t feel comfortable writing dialogue. You could describe your concept to a Video Script Generator, and the tool would use that information to draft a scene between two characters. 

AI-Generated Content Cons

Mismatched Responses

AI content generators base their output on what you write, so your prompts must be clear. Otherwise, the tools may misinterpret your directions and make content that doesn’t meet your expectations. 

To get the best results, follow these AI-prompting best practices:

• Include perspective whenever possible — Specify a clear role for the AI to use so its writing is more personal.
• Avoid confidential details — Protect your personal information by using hypothetical examples and scenarios in your prompts.
• Keep instructions simple and short — Rather than combining multiple requests into a single prompt, break down complex tasks into smaller inputs and clearly communicate your goal.

Limited Flexibility

Despite its speed, AI can’t match a human’s creative capacity — not yet, anyway. AI doesn’t have lived experience and knowledge to base its writing on, resulting in occasionally impersonal and unoriginal outputs.

Dependence on Data Quality

AI is only as good as the data programmers, engineers, and scientists who manage it. If an AI’s data model contains inaccurate information, it may occasionally produce mistakes in its responses. AI can also show bias and may not be trained on current events.

While you can’t directly influence an AI’s data model or engineering, you can reduce errors through careful quality control. Review each output for accuracy and find sources that support its messages.

Why AI-Generated Content Is a Game Changer for Creators

Influencers and businesses alike can benefit from this powerful tool — here’s how:

• Speeding up content production — AI can write scripts, edit raw footage, and even create videos from scratch, all with the click of a button.
• Improving consistency — With AI, you can generate a content strategy so your posts always go up on time.
• Making ads at scale — Using AI-generated marketing content means you can produce more ads at a lower cost, letting you reach more potential customers. 

AI-Generated Content: The Power of Captions

At Captions, we believe AI will fundamentally change video creation and editing. No matter your background or experience, we want to give you the tools to bring your vision to life.

Let’s explore some of our top AI features. 

Generative AI Tools for Social Media

No matter what social media platforms you prefer, you can use Captions to speed up the entire content creation process. Start with our Video Script Generator to outline your concept, then cast one of our AI Avatars to star in your footage. Choose your digital actor, upload your script, and watch AI bring your video to life. 

Even if you’ve already filmed hours of video, you can use Captions to repurpose the footage. Our AI Clip Generator automatically scans long-form videos for highlights you can post across channels.

Generative AI Tools for Video Marketing

If you need help marketing your brand or products, try our AI Ad Generator. Paste a link to your product into the site, and watch as the platform uses AI to produce your ad from scratch. With this tool, you can choose digital actors who best suit your branding, tailor scripts to specific target audiences, and create multiple ads in just a few taps.

Generative AI Tools for Video Editing

With AI Edit, you can say goodbye to manually reviewing hours of footage. Simply upload your video and choose an editing style that suits your brand. The tool will automatically apply relevant changes, such as AI-generated images, zooms, and transitions. In minutes, you’ll have a polished post that looks like it came from a professional editor’s desk. 

Check out our other tools and discover how AI-generated content can improve your workflow.

FAQs

What’s Content Generation in AI? 

AI models like ChatGPT and Midjourney are trained on large datasets, such as books, articles, and artwork. They use that information to make content in response to user inputs. For instance, you could ask ChatGPT to write a poem, and it would generate one based on all the other poetry it has read. 

How Do You Know if Content Is AI Generated? 

It can be difficult to detect AI-generated content. However, consumers value transparency, so it’s best practice to disclose when you use AI.